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Customer relationships

Service business flow

A service business needs a visible path from inquiry to estimate, booked work, follow-up, and repeat business.

Operating principle

Design the customer handoff before the customer disappears into email.

A service business needs a visible path from inquiry to estimate, booked work, follow-up, and repeat business.

Build the flow

Start with these decisions

  1. Capture the inquiry with the information needed to respond.
  2. Assign one owner and one next step.
  3. Separate quoted, booked, in-progress, and complete work.
  4. Create a deliberate follow-up step after delivery.

Friction to avoid

Do not let the app create a second process

Do not make staff copy the same customer information into a quote, calendar, invoice, and follow-up list unless there is a clear reason.